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Compass of Change

 Across Canada  TOUR

2026

Courage to Change

Sponsorship Media Kit

Bringing stories, courage, and reflection to communities across Canada. As a sponsor, your brand will help make these moments possible — inspiring participants, creating connections, and leaving a lasting impact coast-to-coast.

A Little About the Tour

The Courage to Change 2026 Tour will travel coast-to-coast, visiting 35–45 stores and hosting 6 talks along the way. At each Brave Words, Bold Moves event, participants receive a personalized kit to celebrate personal milestones on the Courage Wall, participate in prize giveaways, and write a “Dear Future Me” letter — mailed back to them 6 months later, creating lasting engagement. They also have the opportunity to purchase the Courage to Change Journal for even more impact. Since 2022, we’ve hosted 49 events nationwide, inspiring hundreds of Canadians to embrace everyday courage and meaningful change, offering sponsors a unique opportunity to connect with participants both in-person and long after each event.

Connect, Engage, and Inspire – Coast-to-Coast and Regionally

The Courage to Change 2026 Tour isn’t just a series of events — it’s a movement that travels coast-to-coast, connecting Canadians through storytelling, reflection, and action. Whether you want to support the entire national journey or focus on specific regions, there’s a meaningful way for your brand to engage participants and showcase your commitment to personal empowerment, self-discovery, and courage.

Key Stats & Reach

  • 49 events hosted nationwide since 2022, with 20–25 participants per event and double that in meaningful one-on-one conversations.

  • 35–45 upcoming stores/events planned for 2026, plus 6 talks across Canada.

  • 612 newsletter subscribers with a 44% open rate and 5% click-through rate.

  • 1,170 Instagram followers and 1,278 LinkedIn contacts, with engagement on posts and stories throughout the tour.

  • Participants receive personalized kits, creating repeat touchpoints through the “Dear Future Me” letter mailed back 6 months later.

  • Regional or national sponsors can gain exposure through in-person events, participant kits, social media mentions, newsletter features, and website recognition.

Why Sponsor

Brand Alignment – Align your brand with courage, personal growth, and meaningful community impact.

High Engagement – Every participant interacts directly with sponsored materials (kits, prizes, journals, or branded items). Regional sponsors can focus on communities that matter most to their business, while national sponsors reach participants coast-to-coast.

Ongoing Connection – Sponsors benefit from follow-up touchpoints through letters, newsletters, and social media posts.

Flexible Opportunities – National or regional, cash or in-kind, sponsors can choose a level that works for their goals and budget. Every sponsorship supports both the participant experience and the success of the tour.

Proven Track Record – Hundreds of Canadians inspired across 49 past events, with strong engagement and continued impact — giving sponsors a trusted, visible platform to showcase their brand.

Sponsorship Tiers / Packages

Support the Courage to Change 2026 Tour and join a coast-to-coast movement inspiring everyday courage. Whether you want national exposure or to focus on specific regions, there’s a sponsorship level to match your goals.

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Presenting Sponsor – National

Investment: $10,000+
Visibility & Benefits:

  • Exclusive recognition as National Presenting Sponsor across all 35–45 stores/events and 6 talks

  • Logo featured on all participant kits, Courage Wall, and event signage

  • Feature in pre- and post-event social media posts, website, and newsletter

  • Opportunity to provide branded prizes or materials in participant kits

  • Spotlight mention during each live event

  • Ongoing visibility through mailed “Dear Future Me” letters

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Regional Event Sponsor

Investment: $2,500 – $5,000 per region
Visibility & Benefits:

  • Sponsor 1–10 events in a specific region (Eastern Canada, Ontario, or Western Canada)

  • Logo placement on participant kits, event signage, and digital mentions for sponsored events

  • Recognition in newsletter and social media posts tied to the specific region

  • Opportunity to provide branded prizes or materials for participants

  • Mention during live facilitation at sponsored events

  • Ongoing visibility through mailed letters for participating attendees

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Community Partner / In-Kind Sponsor

Investment: Value of goods or services
Visibility & Benefits:

  • Contribute products, supplies, or services (e.g., journals, pens, markers, prizes, fuel, accommodations)

  • Logo included on kits or event signage where applicable

  • Recognition in newsletter and social media posts associated with the event or region

  • Opportunity to connect with participants at events and through mailed follow-ups

  • Regional or national participation options available

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Custom Sponsorship Opportunities

  • Tailored options for specific events, promotions, or prize packages

  • Flexible engagement for companies with unique goals or marketing campaigns

  • Recognition in multiple touchpoints depending on your level of support

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Ready to make an impact and join the Courage to Change 2026 Tour?[Become a Sponsor] – Let’s discuss the perfect fit for your brand.

Sponsorship Teirs Table

Our Established Footprint Across Canada

Nova Scotia (NS)

Coles – Amherst Centre, Amherst

Coles – Highland Square, New Glasgow

Coles –P County Fair Mall, New Minas

Coles – Yarmouth Mall, Yarmouth

Chapters – Halifax, Halifax

Chapters – Dartmouth, Dartmouth

 

Prince Edward Island (PEI)

Coles – County Fair Mall, Summerside

Indigo – Charlottetown, Charlottetown

 

New Brunswick (NB)

Chapters – Moncton, Dieppe

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Ontario (ON)

Chapters – Belleville, Belleville

Indigo – Oshawa Centre, Oshawa

Indigo – Ajax, Ajax

Chapters – Woodbridge, Woodbridge

Chapters – St. Catharines, St. Catharines

Chapters – Scarborough, Scarborough

Indigo – Yonge & Eglinton, Toronto

Indigo – North London, London

Indigo – Barrie, Barrie

Indigo – Erin Mills Town Centre, Mississauga

Coles – Northgate Shopping Centre, North Bay

Coles – Seaway Mall, Welland

Reach Wellness, Whitby

Manitoba (MB)

Indigo – Kenaston Common, Winnipeg

Chapters – Polo Festival, Winnipeg

 

Saskatchewan (SK)

Coles – Parkland Mall, Yorkton

Indigo – Southland Mall, Regina

Coles – Northgate Mall, Regina

 

Alberta (AB)

Coles – Lloyd Mall, Lloydminster

Chapters – St. Albert, St. Albert

Chapters – South Point, Edmonton

Indigo – West Edmonton, Edmonton

Indigo – South Common, Edmonton

Chapters – Red Deer, Red Deer

Indigo – CrossIron Mills, Rocky View

Chapters – Crowfoot, Calgary

Indigo – Dalhousie, Calgary

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Keynote Speaking Events

PlannerConEh - Toronto, Ontario

Bloom - Toronto, Ontario

Hello,

its Jess.

This is "My Love Story" tour.

Where I learn what it means to love one's self and each other. One conversation at a time.

​

Welcome to my ultimate road trip across Canada as I chug along in my converted van named Lola and kitty, Mandy. Hitting up book stores along the way. Planting seeds of courage through conversation and sprinkling a little bit of love as we explore and play.

Author Signing Event at Indigo

Let me introduce you to my hype crew​

Camping in Fundy National Park

Lola

A 2015 converted Sprinter Mercedes Van.

We have experienced some rough terrain, epic sunsets and rises together. Always catching the eyes when we are bopping around the towns and cities we visit. She's a great conversation starter.

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Mandy my Kitty co-pilot

Mandy

My 15 year old Dilute Tortie, I swear she thinks she's a dog.  We have never had a cat quite like her. So easy going, socialable and has adapted very well to the world of van life. Some book stores even invited Mandy to join me for my book signings. She's always a big hit when she comes in. She loves book stores just as much as her mama.

Can't wait

Need your journal now?

Courage to Change Journal

your tour awaits...

Did I miss you?

Upcoming  Events

Upcoming Events - Ontario

  • Brave Words, Bold Moves – Live at Coles
    Brave Words, Bold Moves – Live at Coles
    Sat, Mar 28
    Coles Seaway Mall
    Mar 28, 2026, 11:00 a.m. – 4:00 p.m. EDT
    Coles Seaway Mall, 800 Niagara St, Welland, ON L3C 5Z4, Canada
    Step into your next chapter—one brave word at a time.
Courage to Change Tour Van
Cities Travelled
Did I Miss You?
Don't Worry . . .The below stores have you covered

In Stores Near You

Courage to Change The Mindful Goal Setting Journal
Courage to Change Tour Van Named Lola

Or Buy Online

Indigo Bookstores
Barnes & Noble Bookstores
Target
Walmart.com
Northshire Bookstore
Hudson Booksellers
BAM Books-A-Million

Ontario Location and Dates

Past Events

Courage to Change Tour Van named Lola
Courage to Change Tour Van named Lola

Alberta Locations and Dates

Manitoba & Saskatchewan Locations and Dates

East Coast Locations and Dates

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Jess Fraser - Life and Transition Coach
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